Factors Influencing Behavior Usage Intention Technology and Innovation Products for Health in Thailand

Pakkawaan Chaodeethirathkul; Sumaman Pankham

doi:10.24857/rgsa.v18n9-065

Autores/as

Pakkawaan Chaodeethirathkul https://orcid.org/0009-0005-4646-0218
Sumaman Pankham https://orcid.org/0009-0002-6821-7049

DOI:

https://doi.org/10.24857/rgsa.v18n9-065

Palabras clave:

Intention, Perceived Usefulness, Attitude, Healthcare, Technology

Resumen

Objective: The purpose of this study is to examine the elements influencing behavior usage intention related to technological and innovative products for health in Thailand.

Theoretical Framework: In the field of medical industry is among those sectors that leverage emerging technologies and innovations to propel future economic growth. It contributes significantly to the improvement of health cares and livelihoods as a result of technological, innovative, and personalized health developments. Its goal is to establish a causality relationship and to check the consistency of the model influencing behavior usage intention and technological and innovative products for health in Thailand.

Method: The study used a mixed method, incorporating qualitative feedbacks from 21 experts and quantitative data from 600 participants in Thailand. Filtering was performed on the data to remove outliers and demonstrates statistical, confirmatory factor analysis, and structural equation modeling.

Results and Conclusion: This study found that health belief, credibility, consumer innovation, attitude to use, and perceived usefulness positively affect behavior usage intention toward technological and innovative products for health. It is established that attitudes to use is one of the strongest indicators of behavior usage intention healthcare technology and innovation utilization, directly and indirectly.

Originality/Value: This research discloses causal elements that impact factors influencing behavior usage intention technology and innovation products for health in Thailand. Developers and marketers can utilize more development tactics to enhance consumers’ behavior usage intention in healthcare technology.

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