IDENTIFYING THE DEVELOPMENT TRENDS OF TOURISM MARKETING BASED ON MEDIA TECHNOLOGY IN KARBALA TOURISM OFFICES

Objectives: The main objective of this study is to determine the modern trends of media and their impact on tourism marketing in the city of Karbala, specifically focusing on the role of tourism offices and companies. The study aims to assess the extent to which these media trends influence the operations and performance of tourism offices and companies, identifying both present and absent aspects. Methods: The study conducted interviews with 15 tourist offices, including managers, experts, and employees, and distributed questionnaires to gather data. The analysis relied on the Statistical Package for the Social Sciences (SPSS) system to identify the most important modern means of tourism marketing. Additionally, a field study was conducted to examine how tourism offices and companies utilize media in their interactions with customers. Results: The study found several key results: 1.Modern media trends have become integral to the operations and performance of tourism offices and companies in Karbala. 2.Social media emerged as the most prominent modern media trend in tourism marketing, surpassing other trends such as analyzing customized messages, creating content, implementing tourism marketing strategies, improving websites, collaborating with influencers, and virtual tourism. This highlights the significant role of modern media, particularly social media, in developing and marketing tourism content for Karbala. Conclusion: In conclusion, the study demonstrates the vital role of modern media, especially social media, in tourism marketing for the city of Karbala. The findings underscore the importance of leveraging these media trends to enhance the visibility and attractiveness of tourism offerings. By embracing modern media strategies, tourism offices and companies can effectively engage with customers and promote Karbala as a desirable tourist destination.


INTRODUCTION
Tourism is considered an important and influential pillar in the economies of many countries of the world, especially after knowing the basic role played by the tourism industry and the large financial revenues it achieves, which prompted countries of the world to adopt this economic role of tourism.Tourism is also an interface that opens its windows to the outside world and conveys images of the state's civilization, history, cultures and practices in an attempt to attract tourism and thus facilitate the movement of the performance of companies and tourism offices in achieving their development goals and the participation of the rest of the state's economic sectors in the process of construction, progress and development.Tourism promotion and marketing is one of the most important functions carried out by any country to stimulate the tourism movement and influence the direction of tourists to a region.Tourism promotion and marketing is also the communication process that any country or any tourism institution seeks to achieve.A set of goals and benefits.The Internet has been and still is a destination for searching for various information because of the ease it provides in obtaining the required information.Then, in recent decades, it has become the most important means in general, after the emergence of modern trends in various media that have exceeded all expectations.I am proud of what I have achieved in a short period, as I have become a source Head of information, news and entertainment, thanks to what it provides to its users compared to traditional media.
The emergence of the role of modern media in the tourism sector, marketing and tourism promotion, as these different types and means were exploited to introduce tourism areas and services and disseminate culture, information, pictures and video clips about the area to be promoted tourism, with the aim of attracting and convincing tourists from different sectors.parts of the world

IMPORTANCE AND OBJECTIVES
1. Identifying the most important recent trends in modern media.
2. Knowing the most important media that influence tourism marketing.
3. The seriousness of the modern media phenomenon and its effective role in achieving the highest follow-up rates.And views among users of social networking sites.to adopt these platforms.Design/methodology/approach: A survey was conducted on a convenience sample of 399 travelers using social media in Pakistan.Confirmatory factor analysis was performed using AMOS to evaluate convergent and discriminant validity as well as composite reliability.Structural equation modeling was applied to examine the causal relationship between all proposed constructs.Results: The results reveal that perceived usefulness (PU) and perceived ease of use (PEoU) of a social media platform positively influence the behavioral intention of its users.(Hosni et al., 2022).suppliers, this, in fact, is not the case.The appearance of e-intermediaries, but mainly their consolidation and strengthening have led to a series of major rearrangements in the tourist sector.Online distribution channels have changed the existing traditional marketing structures of tourism (e.g.travel agencies and tour operators) but have also had a catalytic effect on the composition of the hospitality sector (e.g.hotels and Airbnb rentals).It is essential for tourism professionals to be aware of new opportunities and threats within tourism distribution channels so that they will be able to remain competitive and successful.This paper examines the hoteliers' opinions on recent changes in tourism distribution in the digital era (Kontis & Skoultsos, 2022).

TOURISM MARKETING
Tourism marketing is a field of modern marketing knowledge that has received great attention from writers and researchers, with being a case of service marketing, but writing in it is still important and many are unwilling to go into it due to the specialization and degree knowledge intersection between a group of scientific knowledge in marketing, cognitive and financial sciences, and behavioral sciences, which some believe that writing about tourism marketing is an attempt to inform about the vital role played by tourism marketing at the level of support and survival of the tourism sector in the Kingdom of Saudi Arabia.The supervising and organizing authorities of the tourism sector in the Kingdom of Saudi Arabia have realized the importance of tourism marketing, especially with the characteristics of tourism services that are almost unique to them and no other services, as a result of which emerged as a result of data and considering that studies and researches have proven that they govern the individual choice of the Tourism facility which shows other considerations as quality of service, and how to deal with the public and after-sales services as important criteria in customer choice(AL-hazmi & Hassan, 2020) .

MEDIA TECHNOLOGY
Modern media emerged as a widespread term in the late twentieth century, to include the integration of traditional media such as: films, images, spoken and printed words, with the interactive ability of computers and communications technology, as well as the applications of 7 the scientific revolution witnessed in the field of communication and media, where the technological revolution contributed in the field of Communication in overcoming the vast geographical space, and the political borders between countries, and that the power of new or digital media is not limited to the interaction feature that allows both the sender and the receiver, to exchange the roles of the communicative process, but these means have also brought about a qualitative revolution in the communicative content (message).Multimedia, which includes text, images, audio files, and video clips (Aisha, 2019).

THE DEVELOPMENT TRENDS OF TOURISM MARKETING
Until the appearance of the internet, tourists went directly to their local travel agency to book their trips.The prices were very linear since there was hardly any competition.In addition, air tickets could only be purchased through them.To make a good segmentation of its public, it is not enough for tourism companies to know the age, origin or social class of tourists.Now we are talking about "hypersegmentation", that is, giving each traveller what they are looking for, creating flexible tourism products adapted to each profile.When the internet came up, airlines began selling airline tickets directly to passengers and that need for intermediation disappeared.In addition, very high competition began to arise as they could be Compare the prices much better and choose the best price.We must also bear in mind that today tourists have a lot of information to make the best purchase decision.There are countless websites and channels where businesses can report and compare prices, and all this can be done at the same time on several devices (Sushchenko & Ekouaghe, 2019).

Tourism marketing
Tourism marketing is a field of modern marketing knowledge that has received great attention from writers and researchers, with being a case of service marketing, but writing in it is still important and many are unwilling to go into it due to the specialization and degree knowledge intersection between a group of scientific knowledge in marketing, cognitive and financial sciences, and behavioral sciences, which some believe that writing about tourism marketing is an attempt to inform about the vital role played by tourism marketing at the level of support and survival of the tourism sector in the Kingdom of Saudi Arabia.The supervising The theoretical definition of the term online marketing the concept of online marketing we can define very simply as the use of internet to achieve marketing goals.The term emarketing is used as a synonym for internet marketing, but it also includes Mobil marketing.In this more broadly debate we can describe the e-marketing as use of the internet and other information and communication technologies to achieve marketing objectives (Sedlacek, 2006).

Media Technology
In the short time in which they have been present in organizational contexts, social media seem to have been used in two primary ways.The first, and more commonly studied, way is for organizational communication with external parties, such as customers, vendors, and the public at large.Most organizations that use social media to communicate with external parties have a multipronged strategy that crosses various platforms (Piskorski, 2011).For example, they maintain pages on popular public social networking sites like Facebook and MySpace, and they broadcast messages on microblogging sites such as Twitter.Their employees also sometimes write blog posts on news websites and, occasionally, they host social tagging sties.Communication on these sites is faced externally.
The second, and by far less common, way in which organizations use social media is through internal communication and social interaction within the organization.It is these internal social media platforms that occupy our attention in this special issue.Unlike external uses of social media that cross multiple public platforms, most organizations implement an integrated social media platform for internal communications that contains several functions (McAfee, 2009 Proper communication and the collection, processing, and use of information play an important role in Society 5.0.Nowadays, social media are changing the way the Internet is used and the way we communicate and process information.In the world, according to the Digital 9 2020 survey, globally, over 4.5 billion people use the Internet and the number of social media users has already exceeded 3.8 billion.Almost 60% of the world's population is online, and the latest trends suggest that-soon-more than half of the world's population will be using social media (Aichner & Jacob, 2015).
Social media are characterized by a high degree of interactivity, using various and widely available types of applications and extensive communication techniques.Social media (SM) are a group of web applications based on the ideological and technological foundations of Web 2.0, enabling the creation and exchange of user-generated content.Various classifications of social media are available in the literature, the most frequently cited, it is the proposed division classified according to two sets of elements (Hysa et al., 2021)

Trends
It can be said that with the adoption of modern marketing, different understanding styles have emerged in the field of marketing.The most prominent of these approaches has been the dilemma caused by the short-and long-term differences in the expectations and needs of the individuals who examine (research in all aspects) in the process that has continued from the 1970s to the present.In order to eliminate this deadlock, the "social marketing approach" has been put forward.Another approach has been the "relational marketing approach", in which communication and mutual interaction have been the main theme since the 1990s.However, depending on the developments in the field of modern marketing, new trends in marketing continued to emerge (Durum, 2018) 10 tourism companies in Karbala was selected, taking into account Suitable for every tourism company.

study tools
The researcher used the tools in this study: 1. Information that was published.
2. The researcher created the electronic survey in order to comply with the theoretical basis and issue of the current study.
3.Assess the meaning of previously described terms using a five-point Likert scale.
4. The researcher distributed 90 questionnaires to members of the selected sample, and the researcher received 70 answers that were considered acceptable.

Statistical analysis with SPSS
A) Stability: After recording questionnaire results into SPSS28, they were examined using Cronbach's alpha coefficient.Evaluating whether the parameter value satisfies the research criteria requires that the questionnaire items correlate to values of at least 0.7.
b) Reliability: After studying the literature on research variables (tourist marketing), numerous additional studies on websites, and field interviews, the researcher spoke with academics at Mazandaran University specializing in marketing and management.To ensure that the statements in the questionnaire were appropriate for assessing the research variables, they were created and altered by their guidelines.

DESCRIPTIVE STATISTICS
Two of the several statistical markers that are part of the statistical description in this study are arithmetic means and standard deviations.

Testing the Theory
Following the computation of the mean responses from survey respondents for every aspect of the investigation, the researcher investigated the possibility of a fundamental disparity between the mean neutrality of the Likert scale employed and the averages that were computed.the study sample, it is intended to guarantee that the questionnaire is capable of measuring the study variables accurately.By confirming the internal balance of the questionnaire's components and the significance of the data on the variables, the data balance and the caliber of the analysis are guaranteed.Before being given to the study sample, it was conducted using the descriptive analytical approach.Numerous studies, research initiatives, and books were consulted to comprehend the topic's constituent parts and assess its scope.The questionnaire form was analyzed to confirm the validity of the survey following the arbitrators' examination.
This was accomplished by utilizing the alpha coefficient's stability.Cronbach, which was sent to a sample of seventy people to get their thoughts on the matter.The statistical program Spss28 Statistical Analysis System was used to analyze the data and find the relationships required for the study's objectives for the independent factors and items within the questionnaire's axes.The analysis's goal was to pinpoint patterns in the growth of media-technology-based travel agency marketing in Karbala.Each item's arithmetic mean and standard deviation, together with the significant variations between the t-test and mean test, were computed using the total of the numbers in the answer score, which was calculated based on the significance of each response.
The entire number of samples, represented by the number (70), is divided by the outcome.
The sample of tourism businesses in Karbala that this study was applied to reached (70) spatial boundaries, and the study's temporal constraints were for the years 2022-2023.
The correlation coefficient between the axes or measurements under study was assessed using the regression coefficient for the independent variable and the simple correlation law, and statistically significant variations between the percentages were compared.12 5.3 MEASUREMENT

Information Collection Methods and Tools
The strategies and equipment used to gather data or information for study objectives are referred to as information-collecting methods and instruments.Depending on the study design, research goals, and the kind of data being gathered, these techniques and resources may change.
A few popular techniques and instruments for gathering information are focus groups, questionnaires, interviews, document analysis, and observation.There are several methods used to administer surveys, such as online, over the phone, or in person.While observations can be carried out in controlled or naturalistic environments, focus groups and interviews need direct interaction between the researcher and participants.Reviewing and evaluating already-existing records or documents is known as document analysis.3. The initial exploration of the study data is to obtain accurate and reliable results about the study variables, in a way that includes examining the data to ensure that it is free of missing values, examining the data for outliers and extreme values, and testing the normal distribution of the data.
First: Measuring the validity of the decision is to ensure the validity of the results obtained from the study, which includes verifying the correct content of the questionnaire, ensuring the correspondence between the results obtained from the questionnaires, and ensuring the validity of the results obtained from the questionnaires, as a group of the following was relied upon: 1. Measuring the questionnaire before distribution (qualitative testing) is to ensure the validity of the content that was developed in the questionnaire, by distributing the questionnaire to a group of specialized experts for review, proving the extent of correspondence between the questionnaire and the goal for which it was designed, and determining the correct method for distributing the questionnaire to a sample study.
(This means the correct formation of questions by the arbitrators) 2. Measuring the integrity of the questionnaire content after distribution (quantitative test) to ensure the questionnaire's ability to measure the correct study variables.
Measuring the validity of the decision includes ensuring the accuracy of the results obtained from the study, and this includes ensuring the validity of the content, which refers to the ability to measure the significant variables that were identified for the study.Content validity is measured by ascending order of people's answers to the paragraphs, then dividing into two equal groups by taking 27% from the highest scores and 27% from the lowest scores, then measuring the difference between the two groups using the T-TEST test to find significant differences.If the calculated differences are higher than the approved tabular value and the probability value is less than the approved level of significance of 0.05 with degree of freedom 69 and the T- Through table no.(1), we notice that the value of the T-table at 69 degrees of freedom and a level of significance of 5% has been reached.We note that the values of the T test calculated for all variables (dimensions) were greater than the T-table value, and also the significant value was less than the level of significance.This indicates the suitability of the questionnaire for distribution.
Second: Measuring the stability of the decision is intended to ensure consistency in data collection and analysis.For the purpose of measuring the stability of the questionnaire after distributing it to the exploratory sample of the study, the Cronbach's alpha test was relied upon, which is as follows: Measuring the stability of the decision aims to ensure consistency in data collection and analysis for the purpose measuring the reliability of the questionnaire.After distributing the questionnaire to the study's exploratory sample, the internal consistency test was relied upon to verify the internal consistency of the questionnaire elements and their expression for the studied variables.They were as follows: 1.The internal consistency test (after distribution: quantitative test): in order to determine the internal consistency of the questionnaire items and their expression of the variables under study, the Cronbach's alpha test was used and as it appears from table (1) that all coefficients of the stability at the level of the axes is more than 70% and it is also less than the total value of the variables, which is 0.912, which gives the attribute of stability to the scale of the study to a high degree, and at different times Table 2 The stability value of the study for in the current situation  From table of KMO and Bartlett's Test for in the current situation, we see that KMO is equal to 0.755 and that above of 0.5, so that means that sample is sufficient for analysis.From Chi-Square is equal to 228.139 with Sig. less than 0.05.From table (5) of total variance explained, we see the questions in the current situation has 3 factors with initial eigenvalues from (3.780 to 1.026) with 68.777% of Total variance.
2) The exploratory construct validity of the study scale of level of important From table of KMO and Bartlett's Test for Investing Intelligence, we see that KMO is equal to 0.663 and that above of 0.5, so that means that sample is sufficient for analysis.From Chi-Square is equal to 235.577 with Sig. less than 0.05.From table (8) of total variance explained, we see the questions of Investing Intelligence has 3 factors with initial eigenvalue (3.222 to 1.015) with 66.937% of Total variance.
3-Verification of the test of normal distribution of the data: To verify the integrity of the data and prove that it is free from fake associations, we used the Kolmogorov -Smirnov scale, which may negatively affect the results, as well as to prove that the data are   First: How to measure answers A five-point Likert scale was adopted, and according to the rules and characteristics of this scale, the study sample's answers to the questionnaire items were classified according to the following scale categories and weights: (Totally agree = 5) (Agree = 4) (Neutral = 3) (Disagree = 2) (Totally disagree = 1) Based on a five-point Likert scale, the arithmetic means of the sample answers will be manipulated to determine the level of answers (the level of interest of the sample members in the variables presented), which will also be represented in five categories, which can be extracted according to the following equations: Length (range) = (limit Maximum scale value -minimum scale value) ÷ number of levels Category length = (scale length + scale minimum) or (scale upper limit -scale length).
So, length (range) = (5 -1) 5 = 0.8 Then it is added to the lower limit of the scale (1) or subtracted from the upper limit of the scale (5), and we will choose the addition process, so the categories are as follows: As for the direction of the study sample's answers towards agreement on the items or not, we will adopt the weighted arithmetic mean and compare it to the default mean (3) as well as the standard deviation (1) as a basis for estimating the level of importance.If the calculated mean is greater than the hypothesis, it indicates interest.The content of the paragraph and the answers are directed toward agreement, and therefore a positive paragraph is acceptable.
However, if it is less than the default average, it indicates weak interest in the content of the 20 paragraph and that the answer is directed toward disagreement.Thus, the paragraph is rejected, and whenever the deviation is less than one, it indicates the focus of the sample members on the intended variable.
We will also adopt the arithmetic method to extract the relative importance of the paragraph content relative to the rest of the paragraphs by dividing (arithmetic mean ÷ highest score on the scale), on the basis of which the paragraphs will be arranged according to priorities.
Second: Measuring the level of study variables To answer the fifth sub-question posed in the problem of the applied study, which is: the results of the study sample's answers regarding the study variables will be presented.
Below is a presentation of the questionnaire variables as presented in terms of their sequence and according to the arithmetic mean and standard deviation and their results, as well as the minimum and maximum of the items.

22
indicates good homogeneity among the answers of the research survey sample, where the value of the coefficient of variation is 11.25405% and that the direction of the answer to this variable is agree.
5.6 THE THIRD TOPIC

The relationships between variables
To prove the relationships between in the current situation and Level of important, we use the correlation coefficient.If there is significant correlation between in the current situation and Level of important that means there is no difference between them, and if there is no significant correlation between in the current situation and Level of important that means there is difference between them

Hypothesis: Correlation H0:
The is no a significant correlation between in the current situation and Level of important H1: The is a significant correlation between in the current situation and Level of important Table 13 Correlation between variables of study Form table (13), we see the correlation values between in the current situation and Level of important are not significant because the Sig.great than the level of significant 5%, and that mean we accept H0; there is no significant correlation between in the current situation and Level of important.
Form this result; we can say there is a difference between in the current situation and Level of important in this study.

RESULTS
A summary of the study's findings would be as follows: tourist marketing is one of the key components in making tourist company better.Examining the standards of earlier research makes it evident that the media technology-driven tourism marketing trends being developed by tourism offices are assessed only based on their technological merits, while also aiming to draw in new service waves.Travel agencies need to be able to grow in this way and be able to sell themselves through a powerful and renowned website.Well-developed tourism, along with the role of tourist marketing, is not in line with how travel agencies work in terms of services.

RESEARCH IMPLICATIONS
1.By applying a methodical approach to data coding and assessing the validity of the qualitative findings, an effort was made in this study to minimize interviewee errors.24 2. When discussing tourism companies, there is a time constraint, which means that interviews and meetings must happen within a specific window of time.
3. The current study was carried out with consideration for the Karbala tourism environment; as a result, it is possible that this did not restrict the model's generalizability and comprehensiveness.
4. Acknowledging the restricted expertise of travel agencies in this domain.
5. The experience of Iraqi specialists in the public and commercial sectors served as the foundation for the creation of the present dimensions of marketing capabilities.

SUGGESTIONS
Drawing from theoretical discussions of prior research and the outcomes of hypothesis testing, the study makes the following recommendations: 1.At the moment, travel agencies can improve their rankings by making the best possible use of the elements of the tourism marketing mix, with an emphasis on website design, security, and service quality.
2. Tourism organizations should concentrate on producing top-notch external publications and carrying out rigorous scientific research to strengthen their position.furthermore.

RECOMMENDATIONS
1. Raise staff members' understanding of the need for effective tourist marketing for online travel services.
2. Implementing and marketing tourism services electronically presents several challenges for travel agencies.
3. Making an effort to close the application of tourist marketing skills gap in travel agencies.
4. Supporting educational institutions that use electronic marketing to sell their services and promoting the use of electronic marketing in both public and private educational institutions.
5. Teaching the local population the value of using tourism marketing and the benefits that come with the application process.You can use surveys, professional interviews, and content analyses of traveler marketing from Karbala, Iraqi travel agencies.Further research might also look at strategies for creating unique services for tourism promotion.All things considered, the ongoing evolution of tourism marketing strategies and tactics has sparked an intellectually stimulating conversation among academics about advancements in business and management education.This project offers direction and comprehension.Additionally, the quality of websites is a significant issue that has been disregarded but should be given more thought.This element could influence how emarketing functions in conjunction with other elements.
4. Developing tourism marketing skills for tourism offices in performing their work and tasks Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.4 5.The importance of the role played by the media in winning and attracting tourists through modern programs and applications provided by modern media.6. Identifying the modern trends of the media in creating a competitive market for tourist offices and providing them with all techniques and technology that contribute to advancing the process of tourism marketing development in the city of Karbala. 3 LITERATURE REVIEW 1. Hasni (2022) "Revisiting the Technology Acceptance Model: Empirical Evidence from the Tourism Industry in Pakistan" Purpose: This paper aims to analyze the adoption of social media platforms by tourists in Pakistan.Based on a modification of the Technology Acceptance Model (TAM), this study evaluates the factors that drive users 2. Janjua (2022) "Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia" Purpose: This study explored the antecedent and consequent relationship between information and communication technology (ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia.This study also examined how the political support by local authorities benefitted this sustainable rural tourism product development.Design/methodology/approach: Homestays operators from three states in Malaysia-Kuala Lumpur/Selangor, Pahang and Pulau Pinang-participated in the study.Self-administered questionnaires were used to collect responses and to test research hypotheses.Findings: The study's model empirically demonstrated ICT competency, sustainability tourism marketing practices and political support by local authorities' construct which are essential explanatory variables of homestay brand equity..(Janjuaet al., 2022).3. KARA (2022)" A Qualitative Study on the Determination of Perceptions on the Use of Technology by Tourist Guides" Developing technology affects the tourism industry as well as many industries.Today, technological guides such as mobile guide, robot tourist guide, and audio-guide serve tourists.In this study, it is aimed to determine the perceptions of tourist guides towards the use of technology within the scope of Technology Acceptance Model (TAM).In accordance with the purpose of the study, indepth interviews were conducted with twenty participants working as guides in the tourism sector in Turkey.Within the scope of the research, it has been tried to determine the opinions of the guides on the use of technology in the tourism sector and their suggestions on this subject.In this context, the data obtained from the participants were analyzed in the Maxqda Analytics Pro 2020 program.(KARA et al., 2022).4. Kontis (2022)" Digital evolution in tourism marketing channels: Greek tourism industry and online travel agencies" Many unexpected challenges not only for tourism businesses but also for travellers emerged when current shifts in economic, technological, social, and political factors led to a sudden and quick growth of e-intermediaries.Although it was anticipated that the Internet would open new opportunities in the tourism industry, especially as regards more choices and a closer cooperation between consumers and Media: A Study on Social Media Sharing of Businesses in the Tourism Industry" Digitalization and technological advances have radically changed the consumption behavior of consumers and the way businesses do business.Businesses that can adapt to change have made a rapid transition from traditional marketing applications to digital marketing applications, and have established strong ties with their consumers with real-time marketing applications, thus gaining competitive advantage.In this respect, this study points out the importance of being on the consumer's agenda with a real-time marketing strategy, which is a humorous, natural, creative, original and sincere marketing method.From this point of view, in the study, first of all, real-time marketing strategy was evaluated theoretically, Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.6 then real-time marketing processes in social media were discussed and social media of enterprises in the tourism industry (hotels, airlines, food and beverage businesses, entertainment centers, recreation facilities, etc.) current real-time marketing practices in the media are included.In this study, which was planned as a qualitative study, secondary data was used and real-time marketing shares of businesses in the tourism industry were examined on social media.For what strategic purpose these shares are used; The content items in the posts, the qualities of the written and visual elements used, and the harmony between the agenda and the posts were evaluated (UNURLU, 2022).
Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.8 and organizing authorities of the tourism sector in the Kingdom of Saudi Arabia have realized the importance of tourism marketing, especially with the characteristics of tourism services that are almost unique to them and no other services, as a result of which emerged as a result of data and considering that studies and researches have proven that they govern the individual choice of the Tourism facility which shows other considerations as quality of service, and how to deal with the public and after-sales services as important criteria in customer choice(AL-hazmi & Hassan, 2020) .

5. 1 . 1
The community's framework and the research sample 15 tourism companies in Karbala were selected for this study.With regard to the analytical research, through monitoring operations and evaluation using the criteria chosen for the study, all 15 tourism companies were identified within the framework of the research community.To collect data on the subject of the study, a random sample of customers of Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.
Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.11 The primary instrument utilized to gather information about the variables under investigation in this study is the questionnaire.Relationships and effects between variables can be established or refuted using statistical analysis.A variety of statistics are used.Before and following their distribution to the study sample, these tests are measured.Verifying the reliability and validity of the statistical tool being used as well as identifying any flaws in the data distribution are among the topics covered.A sample of the community under study received the questionnaire forms.The following are included in the study: By checking the qualitative and quantitative measurements that are supplied and confirming the measurements before distributing them to Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.
Questionnaires are used as the main tool to collect data related to the variables of the current study, and statistical analysis is used to prove or reject relationships and effects between variables.A variety of statistics are relied upon, and these tests are measured before and after distributing them to the study sample.The topic includes confirming the validity and reliability of the statistical tool used, and diagnosing any defects in the distribution of data, as questionnaire forms were distributed to an exploratory sample of the community under study.The study includes the following:1.Measuring the validity of the questionnaire is to ensure that the questionnaire is able to measure study variables in a correct manner, by verifying the qualitative and Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.13 quantitative measurements provided, as well as verifying the measurements before distributing them to the study sample.2. Measuring the stability of the questionnaire is to ensure the balance of the data and the quality of the analysis, by verifying the internal balance of the parts of the questionnaire and the significance of the data on the study variables before distributing it to the study sample.
paragraph relates to the use of the exploratory factor analysis of the exploratory validity of the measures used in this research.Exploratory factor analysis (EFA) is one of the applications of structural equation modeling.The procedures followed in this analysis are to determine the assumed model, which consists of latent variables, or unmeasured variables, which represent the assumed dimensions of the scale and from them come out arrows heading to the second type of variables Which are known as measured variables, dependent variables, or internal variables, which represent the paragraphs of each dimension, or the dimensions of each general factor, and here the statements are assumed to be indicators of the latent variables.1)The exploratory construct validity of the study scale of in the current situation Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.18 distributed normally, and the statistical analysis has proven that the data of all variables are distributed normally through the test The hypothesis that (the data are distributed normally if the significant value of the Kolmogorov-Smirnov test is greater than 0.05 and vice versa), which confirms the ability of the explanatory variable (independent) to explain the responsive variable (dependent).As shown in the following table:

Figure 1
Figure 1Test for normal distribution of data

Figure 2
Figure 2Tourism marketing strategy in Kerbala 6.A need for in-depth research and sophisticated studies in this area to enhance tourism services.Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.25 7.3 FUTURE RESEARCH Subsequent research ought to concentrate on detailed content seen in travel advertising.

Test cal. for in the current situation T-Test cal. for level of important T-Test table
The researcher based on the results of the statistical analysis of the questionnaire through the SPSS28.
table equal to 1.995, this indicates that the questionnaire items correctly represent the studied phenomenon, as shown in the table below: Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.14 Table 1 T-TEST to measure content validity and the axes' representation of the study variables Variables T-

Table 3
KMO and Bartlett's Test for in the current situation

Table 4
Communalities for in the current situation

Table 5
Total Variance Explained for in the current situation

Table 6
KMO and Bartlett's Test for level of important

Table 7
Communalities for level of important Prepared byAuthors (2024)From table (7) Communalities of questions in factor, and we see the (social media) has Extraction highest value (0.865).Total Variance Explained for level of important Source:

Table 9
Test of the normal distribution of the study variables

Table 10
Classification of categories of response level of the study sample based on the arithmetic mean Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.

Table 11 A
general description of the survey sample's response to the questionnaire items for in the current situation The researcher based on the results of the statistical analysis of the questionnaire through the SPSS28 From the result of table no.(11), we note that: Table No. (11) which states (Virtual Tourism) is the most homogeneous among the answers of the studied sample, as it obtained a relative importance of 59.71% in the sample under research, where the arithmetic mean reached 2.9857 with a dispersion of 0.46603, which indicates a good homogeneity between the answers of the research sample, where the value of Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices 61%, as this table ranked first for the in the current situation and the direction of this question is neutral.As in the current situation, it obtained the relative importance of 55.436% in the sample under research, as the arithmetic mean reached 2.7718 with a dispersion of 0.64506, which indicates good homogeneity among the answers of the research survey sample, where the value of the coefficient of variation is 23.27224% and that the direction of the answer to this variable is Neutral.

Table 12 A
general description of the survey sample's response to the questionnaire items for Level of important The researcher based on the results of the statistical analysis of the questionnaire through the SPSS28 From the result of table no.(12), we note that: the coefficient of variation is 11.00854%, as this table ranked first for the Level of important and the direction of this question is Strongly agree.As Level of important, it obtained the relative importance of 82.118% in the sample under research, as the arithmetic mean reached 4.1059 with a dispersion of 0.46208, which Identifying the Development Trends of Tourism Marketing Based on Media Technology in Karbala tourism Offices ___________________________________________________________________________ Rev. Gest.Soc.Ambient.| Miami | v.18.n.9| p.1-26 | e06671 | 2024.